<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>SERP.so Field Notes</title><link>https://serp.so/guides/</link><description>Practical search and publishing guides.</description><item><title>How to Measure AI Search Visibility</title><link>https://serp.so/guides/measure-ai-search-visibility/</link><guid>https://serp.so/guides/measure-ai-search-visibility/</guid><description>Build a measurement plan that separates brand mentions, citations, referrals, and business outcomes.</description></item><item><title>AI Mentions vs Citations: What Each Means</title><link>https://serp.so/guides/ai-mentions-vs-citations/</link><guid>https://serp.so/guides/ai-mentions-vs-citations/</guid><description>Understand the difference between being named, linked, recommended, and visited in AI search.</description></item><item><title>Build an AI Prompt Tracking Set That Stays Useful</title><link>https://serp.so/guides/build-ai-prompt-tracking-set/</link><guid>https://serp.so/guides/build-ai-prompt-tracking-set/</guid><description>Choose stable, buyer-relevant prompts without turning tracking into a biased brand test.</description></item><item><title>Why AI Answers Change Between Visibility Checks</title><link>https://serp.so/guides/ai-answer-variance/</link><guid>https://serp.so/guides/ai-answer-variance/</guid><description>Distinguish normal variation, collection problems, and meaningful changes when monitoring AI answers.</description></item><item><title>Fix Brand Ambiguity in AI Search Reports</title><link>https://serp.so/guides/brand-entity-ambiguity-ai-search/</link><guid>https://serp.so/guides/brand-entity-ambiguity-ai-search/</guid><description>Prevent common names, renamed products, and unrelated domains from corrupting AI visibility reports.</description></item><item><title>Measure AI Referrals Without Overclaiming Attribution</title><link>https://serp.so/guides/ai-referral-attribution/</link><guid>https://serp.so/guides/ai-referral-attribution/</guid><description>Connect observable AI referral visits to useful actions while keeping missing attribution visible.</description></item><item><title>AI Search Crawlers vs Training Bots</title><link>https://serp.so/guides/ai-search-crawlers-vs-training/</link><guid>https://serp.so/guides/ai-search-crawlers-vs-training/</guid><description>Understand search, training, and user-triggered fetches before changing crawler access rules.</description></item><item><title>Run an AI Citation Gap Analysis</title><link>https://serp.so/guides/ai-citation-gap-analysis/</link><guid>https://serp.so/guides/ai-citation-gap-analysis/</guid><description>Turn missing citations into specific research questions and content improvements rather than copycat articles.</description></item><item><title>Build a Product Facts Page for AI Search</title><link>https://serp.so/guides/product-facts-for-ai-search/</link><guid>https://serp.so/guides/product-facts-for-ai-search/</guid><description>Give readers a clear, verifiable account of product capabilities, limitations, and availability.</description></item><item><title>Test Buyer Intent in AI Search Prompts</title><link>https://serp.so/guides/buyer-intent-ai-prompts/</link><guid>https://serp.so/guides/buyer-intent-ai-prompts/</guid><description>Separate educational, evaluation, and implementation questions to make AI visibility findings actionable.</description></item><item><title>Measure AI Visibility Across Languages</title><link>https://serp.so/guides/multilingual-ai-visibility/</link><guid>https://serp.so/guides/multilingual-ai-visibility/</guid><description>Design language-specific AI visibility tests without confusing translation with market coverage.</description></item><item><title>Write an AI Visibility Report People Can Audit</title><link>https://serp.so/guides/ai-visibility-evidence-report/</link><guid>https://serp.so/guides/ai-visibility-evidence-report/</guid><description>Build reports with inspectable answers, clear denominators, and decisions tied to evidence.</description></item><item><title>Compare AI Search Engines Without Mixing Metrics</title><link>https://serp.so/guides/compare-ai-search-engines/</link><guid>https://serp.so/guides/compare-ai-search-engines/</guid><description>Use matched buyer tasks and separate reporting to compare search surfaces responsibly.</description></item><item><title>Check Source Freshness in AI Search Answers</title><link>https://serp.so/guides/source-freshness-ai-search/</link><guid>https://serp.so/guides/source-freshness-ai-search/</guid><description>Identify stale product claims by checking cited pages, effective dates, and version context.</description></item><item><title>API Tests vs ChatGPT Visibility Checks</title><link>https://serp.so/guides/api-vs-chatgpt-visibility-testing/</link><guid>https://serp.so/guides/api-vs-chatgpt-visibility-testing/</guid><description>Label API experiments honestly and avoid presenting them as direct measurements of every ChatGPT user experience.</description></item><item><title>Run Your First AI Visibility Audit</title><link>https://serp.so/guides/first-ai-visibility-audit/</link><guid>https://serp.so/guides/first-ai-visibility-audit/</guid><description>A practical audit sequence for access, product facts, buyer questions, and evidence-based follow-up.</description></item><item><title>Create an AI Visibility Baseline Before Publishing</title><link>https://serp.so/guides/ai-visibility-baseline/</link><guid>https://serp.so/guides/ai-visibility-baseline/</guid><description>Capture a usable starting point before content changes so later comparisons have clear scope.</description></item><item><title>Calculate AI Share of Voice Without Misleading Charts</title><link>https://serp.so/guides/ai-share-of-voice/</link><guid>https://serp.so/guides/ai-share-of-voice/</guid><description>Define the denominator and competitor set before using share-of-voice metrics in AI search reporting.</description></item><item><title>Validate AI Citations Before Using Them as Evidence</title><link>https://serp.so/guides/validate-ai-citations/</link><guid>https://serp.so/guides/validate-ai-citations/</guid><description>Check destination, claim support, date, and source authority before trusting a linked AI answer.</description></item><item><title>Design a Useful AI Visibility Content Experiment</title><link>https://serp.so/guides/ai-visibility-content-experiments/</link><guid>https://serp.so/guides/ai-visibility-content-experiments/</guid><description>Test a focused content improvement while keeping causal claims proportional to the evidence.</description></item><item><title>Do You Need Special Schema for AI Search?</title><link>https://serp.so/guides/ai-schema-requirements/</link><guid>https://serp.so/guides/ai-schema-requirements/</guid><description>Understand where structured data helps and why it cannot replace useful, accessible page content.</description></item><item><title>What AI Crawler Logs Can and Cannot Tell You</title><link>https://serp.so/guides/ai-crawler-log-analysis/</link><guid>https://serp.so/guides/ai-crawler-log-analysis/</guid><description>Use server logs to investigate access without mistaking bot visits for citations or customers.</description></item><item><title>Respond to Inaccurate AI Answers About Your Product</title><link>https://serp.so/guides/correct-inaccurate-ai-product-answers/</link><guid>https://serp.so/guides/correct-inaccurate-ai-product-answers/</guid><description>A factual correction workflow for outdated prices, nonexistent features, and wrong product descriptions.</description></item><item><title>Map the Sources Behind AI Buyer Recommendations</title><link>https://serp.so/guides/ai-citation-source-landscape/</link><guid>https://serp.so/guides/ai-citation-source-landscape/</guid><description>Find which kinds of sources support buyer answers and identify evidence your website can genuinely contribute.</description></item><item><title>A Weekly AI Visibility Review for Small Teams</title><link>https://serp.so/guides/weekly-ai-visibility-review/</link><guid>https://serp.so/guides/weekly-ai-visibility-review/</guid><description>Run a focused review that turns new observations into factual fixes and prioritized content work.</description></item><item><title>Verify Your Website in Bing Webmaster Tools</title><link>https://serp.so/guides/verify-website-bing-webmaster-tools/</link><guid>https://serp.so/guides/verify-website-bing-webmaster-tools/</guid><description>Choose a durable Bing verification method, preserve ownership evidence, and confirm the right website property before reading reports.</description></item><item><title>Import Search Console Sites Into Bing</title><link>https://serp.so/guides/import-google-search-console-into-bing/</link><guid>https://serp.so/guides/import-google-search-console-into-bing/</guid><description>Use Bing&#39;s Search Console import without confusing shared ownership settings with shared search performance data.</description></item><item><title>Submit a Sitemap to Bing Without Common Errors</title><link>https://serp.so/guides/bing-sitemap-submission-checklist/</link><guid>https://serp.so/guides/bing-sitemap-submission-checklist/</guid><description>Prepare a clean sitemap, check its live response, and diagnose submission problems before resubmitting unchanged files.</description></item><item><title>Use Bing URL Inspection to Diagnose a Page</title><link>https://serp.so/guides/bing-url-inspection-workflow/</link><guid>https://serp.so/guides/bing-url-inspection-workflow/</guid><description>Separate live retrieval from indexed status and turn Bing URL Inspection findings into a focused repair plan.</description></item><item><title>Why Bing Can Crawl a Page Without Indexing It</title><link>https://serp.so/guides/bing-crawled-not-indexed-diagnosis/</link><guid>https://serp.so/guides/bing-crawled-not-indexed-diagnosis/</guid><description>Diagnose discovery, technical eligibility, duplication, and usefulness without treating a crawl as an indexing guarantee.</description></item></channel></rss>